A colleague once told me that, “Blogs are like puppies. They’re so cute. Everybody wants one…until they realize how much work is actually involved.”
How right he was!
I often ghostwrite blogs for busy people who have compelling stories to share. Sometimes I propose the blog’s topic; other times I follow up on my clients’ ideas.
Here is a series of blogs that I ghost wrote in 2012 for top executives and physicians at Spaulding Rehabilitation Hospital. These blogs were key to a community relations strategy that was implemented prior to Spaulding’s move to a new facility in the Charlestown neighborhood of Boston.